Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more reputable information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The standard approach of tracking conversions on a website, using pixels, is having difficulty with altering web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it must be.
Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety procedures. This supplies a lot more precise information and a much more total photo of individual trips throughout channels.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be hard for pixel-based monitoring. This adaptability provides marketing experts extra possession over the information they send, and makes it simpler to adhere to different data laws. It's also a lot much less prone to scams, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist marketing professionals make more informed advertising and marketing decisions.
Traditional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these constraints and give precise, consistent information that is much less vulnerable to interference.
This sort of monitoring additionally enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is very important since new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is a lot more reliable for companies seeking to adjust to these adjustments.
3. Less prone to scams
Server-side monitoring enables organizations to control data payloads before it reaches third party endpoints, enhancing safety and personal privacy. This is particularly crucial as different internet browsers and platforms significantly alter how they handle cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your website.
In addition, server-side monitoring enables you to record individual data straight on your own servers. This gets rid of dependence on 3rd parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a collection of directions that informs your site's web server what events to tape. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes app retention tracking tools a tiny piece of code on your page to gather information from individuals.
4. Easier to carry out
Server-side monitoring is a data collection process that occurs on the internet site's own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it decreases the extent of data monitoring and gives organizations extra control over transmission, making it generally a lot more dependable. Consequently, it's much less prone to data obstacles caused by points like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the tracking limitations imposed by internet browsers and advertisement blockers.