Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs extra technical knowledge than regular GTM and may introduce extra expenses, it can bring about greater accuracy and more dependable data
Pixel tracking makes use of an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. Extra accurate data
The conventional approach of tracking conversions on a website, using pixels, is having difficulty with altering internet browser personal privacy plans. This implies that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual trips throughout channels.
Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility provides online marketers a lot more possession over the data they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and personal privacy. This is especially essential as different browsers and platforms progressively alter exactly how they manage cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
Furthermore, server-side monitoring enables you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and product feed optimization privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection procedure that occurs on the internet site's own web server, bypassing web browser constraints. This means that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more reputable. As a result, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make sure conformity with privacy policies such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and ad blockers.